The Cannes Film Festival turned away some women who wore flats to a red carpet screening this week. But at the Cannes Lions International Festival of Creativity in June, women will be able to don whatever shoes they want.
"No plans from our side to do anything like this!" said Camilla Lambert, press and PR manager for the Lions Festivals, in an email to PRWeek.
The global marketing and communications event will take place June 21-27 in Cannes, France.
The Cannes Film Festival is facing backlash from media, consumers, brands, and celebrities for reportedly denying a handful of women entry to a gala premiere of the film Carol on Sunday because they were wearing flat shoes. Regardless of whether the women were older or if the flats were embellished with rhinestones, they did not pass muster for the Cannes Film crew.
The high-heel controversy comes after the festival was criticized for the dearth of female filmmakers in its lineup.
Actress Emily Blunt made her stance on the flats ban clear to the media.
"Everyone should wear flats to be honest," she said at a press conference. "We shouldn’t be wearing high heels anyways. That’s my point of view. I just prefer wearing Converse sneakers."
Media outlets including Time, CNN, Vogue, and Variety have published articles on the heel controversy, and social media has lit up with hashtags like #CannesHeels and #ShowMeYourFlats.
Several UK-based brands have joined the flats conversation on Twitter too, such as River Island and F&F.
Cannes Film Festival representatives have not commented on the shoe situation, according to reports, but the event’s director Thierry Fremaux tweeted on Tuesday that the "rumor" is "unfounded."
Either way, ladies of the PR and marketing industry have nothing to worry about next month at Cannes Lions. So break out those pretty flats – or perhaps wear them just to make a statement.