Grass Roots appoints Soaring Worldwide for meetings and events comms

Global event agency Grass Roots has appointed Soaring Worldwide to manage PR across its meetings and events arm of the business.

Soaring Worldwide, a Cirencester-based comms agency, specialises in the security and events industry. It won the account following a competitive pitch.

Des Mclaughlin, divisional director of Grass Roots, said: "Soaring Worldwide’s knowledge of the industry makes this an ideal partnership for us going forward. It has a good reputation and track record with many major players within the industry but its focus on how to deliver results for Grass Roots really shone in our initial discussions."

Adam Baggs, creative director and founder of Soaring Worldwide, said: "We have built a very strong reputation within the meetings and events industry for our work with clients such as the Barbican and The Meetings Show so we are excited to begin working with Grass Roots over the coming weeks."

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