The Hoffman Agency re-appointed by Brother International Singapore

The agency is planning an extensive campaign involving thought leadership, corporate reputation and influencer relations.

SINGAPORE - Technology firm Brother International Singapore has re-appointed The Hoffman Agency for the fourth year running.

This extended partnership will see The Hoffman Agency Singapore continue to provide strategic counsel for Brother International and conduct public relations activities to raise the company’s profile.

The Hoffman Agency is now planning an extensive communications campaign that will involve corporate reputation, thought leadership and influencer relations.

The Hoffman Agency also aims to use its strategic storytelling skills to magnify Brother’s brand presence and help the company strengthen its position as an industry leader and a trusted brand worldwide.

"The Hoffman Agency is an established player in the PR industry, and having worked together for the past three years, we have full confidence that they will continue to bring a deep understanding of our brand to consumers," said Nigel Lee, Country Manager of Brother International Singapore.

Shawn Balakrishnan, General Manager of The Hoffman Agency Singapore, added: "We are excited to continue working with Brother International Singapore and look forward to providing continued communications support using our creative storytelling expertise."

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