Cohn & Wolfe sees management changes in Hong Kong, Greater China

The agency has appointed Diana Pong as MD and Winky Moon as director if its technology practice in Hong Kong. In addition, Marina Leung, who served as MD, chief branding officer for Greater China, has resigned.

Diana Pong, MD, Cohn & Wolfe Hong Kong
Diana Pong, MD, Cohn & Wolfe Hong Kong

HONG KONG - Cohn & Wolfe has appointed Diana Pong, formerly deputy general manager at Waggener Edstrom Hong Kong, as managing director of its Hong Kong office, effective immediately. In addition, Marina Leung, who was appointed as managing director, chief branding officer for Greater China in August 2013, has resigned for personal reasons, PRWeek has learned.

Pong will lead day-to-day business, focusing on business growth, client oversight and team development. She reports to Angelina Ong, who was named President, Asia-Pacific earlier this year. Pong will also help build client partnerships across China.

An agency spokesperson said the Hong Kong office's previous MD, Jeff Chan, left about eight months ago. After that, Leung oversaw Hong Kong as acting MD, according to the spokesperson, who added that contrary to the job title, Leung's role did not include oversight over the region.

Leung confirmed her departure, which was effective May 1, when reached by PRWeek this morning. She added that she is not at liberty to discuss her future plans at this time.

In early March, Cohn & Wolfe appointed Harriet Gaywood as MD for mainland China. 

Pong has 20 years of PR experience with clients including Microsoft, Sony, LinkedIn, Canon, eBay, IBM, Lenovo and Philips. At Waggener Edstrom she helped establish new business strategy and worked on talent management. Earlier in her career she worked for Edelman and PR People Consultancy.

"Hong Kong is a critically important market for the Asia-Pacific region and globally," Ong said in a press statement. "I am excited to have Diana on board to elevate the office to the next level. As a strong, experienced leader who has counseled dozens of high profile companies, particularly in consumer and technology, Diana will help grow new practices and offerings to meet client demands."

The Hong Kong office also hired Winky Moon, previously head of technology and corporate practices at Waggener Edstrom, as director of its technology practice. She will report to Pong.

The agency also recently appointed a new lead in Malaysia, Jonathan Tan.

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