Baldwin’s new job title is managing director, public affairs and engagement. He replaces Jane Harris, who left in January to become director of external affairs and social change at the National Autistic Society.
Harris’ job title was managing director, campaigning and engagement. Andy Cole, the charity’s director of corporate affairs, told PRWeek that the new role reflected a change in emphasis towards more public affairs work.
Baldwin will join in June after more than a decade at Macmillan Cancer Support, where his campaign work included tackling hospital car parking charges and improving access to welfare benefits.
Baldwin said: "I’m joining a campaigning team that is already doing some amazing work. I’m keen to support them to grow and deliver more in partnership with disabled people and the rest of the disability sector."
Cole said Baldwin was "the right person to take our campaigns and policy activities to the next level".