Habitat for Humanity appoints Dissident for EMEA and Asia housing campaign

Global housing charity Habitat for Humanity has appointed Dissident to develop a programme to raise awareness of housing poverty and homelessness in Europe, Africa, the Middle East and Central Asia.

Macedonia: One country covered by Habitat for Humanity
Macedonia: One country covered by Habitat for Humanity

The agency won the work following a competitive pitch. The programme will feature a series of case study films, shot on location at Habitat for Humanity projects, plus infographics and articles.

Chris Sorek, marketing and comms director at Habitat for Humanity EMEA, said: "If people understood the scale of housing poverty and homelessness in Europe, they’d be shocked. Right now, right across Europe, there are children being brought up without water, electricity or even basic sewage facilities. Investing in housing boosts the economic, social and environmental standards of the poor and needy. Storytelling and content marketing are key."

Dissident co-founder James Thellusson said: "Content marketing is core to the integrated campaigning work Dissident does for clients in the commercial and charity sectors."

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