PayPal puts EMEA and APAC PR accounts out to pitch ahead of split from eBay

PayPal is looking for PR support to manage its comms activity in the EMEA and Asia-Pacific regions, ahead of its split from eBay later this year.

Amanda Groty: New comms chief at PayPal puts PR accounts out to pitch
Amanda Groty: New comms chief at PayPal puts PR accounts out to pitch

The company confirmed that it is "re-evaluating" its PR agency relationships following its decision to become an independent company.

Last year eBay decided to spin off PayPal into a separate publicly traded business to allow the companies to capitalise on respective growth opportunities.

Last month PayPal hired Amanda Groty from Hill+Knowlton Strategies as senior director of comms for EMEA. Groty works out of London and Luxembourg.

In a statement, PayPal said: "As we move toward becoming an independent, public company later this year, we are ensuring we have the best comms agency partnerships to deliver world-class work. Re-evaluating our EMEA and APAC relationships is central to that process. No changes are planned for the agency make-up in the Americas."

MSLGroup will continue to manage PayPal comms in the US.

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