General election 2015: Brands piggyback on election day hype

Companies have jumped on the #GE2015 hashtag in an attempt to increase their exposure on social media.

Election stunts: Paddy Power leads the way when it comes to big-event promotion
Election stunts: Paddy Power leads the way when it comes to big-event promotion

A range of organisations, from betting firms to clothing brands, have been referencing the 2015 general election.

Innocent Smoothies #DogsAtPollingStations was the top trend on Twitter yesterday afternnon, with more than 26,000 tweets using the hashtag. The idea to get voters to tweet pictures of their dogs at polling stations was devised by Helena Langdon in the Innocent PR and digital team.

Langdon said: "Everyone was talking about the election yesterday, but we wanted to talk to people about it in a truly innocent way. I think the hashtag was so popular because people were looking for a bit of light relief amongst all the serious commentary."

Never one to shy away from controversy, Paddy Power has gone all out with its election-themed promotion. The firm’s Twitter feed has been full of Vine compilations of the various leaders:

And it even left a cheeky message for Prime Minister David Cameron:

Fashion retailer Asos kept it simple by encouraging its 846,000 followers to make their vote count:

EE took on the role of class joker, attempting to inject humour into proceedings. The network’s video gives a taste of what party leaders will be getting up to tonight:

Meanwhile, The Fragrance Shop tried to boost sales buy giving a plug to the latest line of Lacoste perfumes:

CV Library followed Paddy Power with a bit of old-school promotion, albeit a little less controversially:

Would you like to post a comment?

Please Sign in or register.