PRWeek Top 150, key performer: Kaper

Kaper's integrated comms model has shown dividends and helped the agency grow by 60 per cent.

Kaper won a PRWeek Award for its work for The Fairtrade Foundation
Kaper won a PRWeek Award for its work for The Fairtrade Foundation

Position in UK Top 150 99
Fee income £1,989,000 
Growth 60% 
Staff 26

For Kaper founder Chris McCafferty the agency’s "phenomenal year" is partly due to the integrated comms model coming of age.

He says the market was "not quite ready" when Kaper launched in 2010 "at the crossroads of PR, content, social and experiential". "What has massively changed in the last year or two is clients are now buying in an integrated fashion," he says.

Winning a PRWeek Award helped too – the Karma Communications-owned agency picked up Best Campaign for The Fairtrade Foundation’s Stick with Foncho initiative. "It helped establish our name and get more people to notice us."

It also helped secure new accounts. Among the most recent was a major extension to its work with Unilever across the firm’s UK food portfolio, expanding into brands including Hellmann’s, Knorr and Colman’s. Kaper also successfully repitched for its biggest account, Unilever’s Maille mustard brand, with an extended global remit.

Other notable recent wins include English Heritage and Australian drinks brand Bundaberg.

But McCafferty says organic growth has been the real revenue driver: "We’ve had astonishingly strong organic growth, with Unilever, Mastercard, Time Out, Starwood Hotels, AOL and Huffington Post  all increasing budgets with us."

Kaper’s focus on digital has also been advantageous, and the channel now accounts for 50 per cent of revenue.

For some campaigns, Kaper will work with ad agencies, often within the Karma group. McCafferty says this integrated approach has been "incredibly important" as PR evolves.

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