Principal: Guy Walsingham
Offices: London, Boston, Los Angeles
Technology PR agency Red Lorry Yellow Lorry leapt to number 12 in the latest PR Week Tech 30 league table with a growth in fees of 21%. The agency saw increased demand from both new and existing b2b technology clients across all aspects of their communications.
‘We’ve made big inroads this year in broadening the services we deliver to clients as many see the benefit of an integrated approach to public relations, social media, customer and employee engagement,’ says managing director Guy Walsingham. ‘There’s still a lot of confusion about the roles of different agency disciplines. We’ve tried to put ourselves in our clients’ shoes and deliver a coordinated approach to public relations in its broadest sense.’
Flagship projects this year have included customer engagement work for Three, content creation and media relations campaigns for technology companies like Aspera, EVS and Vicon as well as integrated public relations programmes across a growing roster of clients. The lorries have won some key new business over the last 12 months, including Canon Pro Imaging, Boston cloud collaboration company LogMeIn, global typeface leader Monotype and IT security company WatchGuard.
Many clients are now serviced internationally through the lorries’ offices in London, Los Angeles and Boston and its global Convoy PR network. ‘With Convoy we can offer clients the scale of a large multinational with the service of a specialist technology boutique,’ explains Walsingham. ‘We control all the campaign management, strategy, messaging and reporting to give the client one point of contact. And our partners deliver ideas, localisation and day-to-day engagement on the ground. Convoy works because of the long-term relationships we’ve built with specialist agencies in each sector across major markets worldwide. We take all the hard work off our clients’ shoulders.’
With another jump up the rankings comes a different set of challenges, including the constant search for high quality talent. ‘We’re good at keeping our people once they join, but there’s huge competition for knowledgeable technology PR people at every level,’ says Walsingham. ‘We invest heavily in our teams’ careers, and have built a culture to allow them to thrive. If you’re looking for your next career step, please let us know!’
Next year looks very exciting for the agency with a strong new business pipeline and a solid client base. Its US offices are growing quickly with new hires and clients in Boston. And clients are increasingly engaging at a more strategic level, allowing the agency to help across all aspects of their communications.