Six things PR pros need to know on Tuesday morning, 5.5.2015

Cause of death of SurveyMonkey CEO, women's equality advocate, revealed; How Hillary Clinton will differentiate herself from rivals; Huckabee to kick off campaign; Obama on Letterman.

1. SurveyMonkey CEO David Goldberg died at a Mexican resort on Friday after slipping on a treadmill and suffering severe head trauma. The husband of Facebook COO Sheryl Sandberg shared his wife’s passion for women’s equality issues, and he was also an outspoken champion of the private startup.

2. One way Hillary Rodham Clinton will differentiate herself from Republican rivals is by emphasizing that 11 million immigrants in the US illegally should be given a path to citizenship. The former secretary of state’s unfavorable rating is up six points since March amid scrutiny of her personal email use and funding of the Clinton Foundation, according to a new NBC News/Wall Street Journal poll.

3. Quartz looked at how the top 1% of Twitter users has a bigger-than-life influence on how information travels on the social media platform. It examined President Barack Obama’s speech marking the recent Selma anniversary, the US-Belgium World Cup 2014 match, and even how people tweet when they’re drunk.

4. Mike Huckabee will kick off his 2016 bid for the White House today with an event in Hope, Arkansas, also the hometown of former President Bill Clinton. The former Arkansas governor is facing more competition for the support of social conservatives than in 2008.

5. President Obama joked with David Letterman about retirement plans but also struck a serious tone on recent violence in Baltimore on the Late Show last night. More than 60% of respondents to a new CBS News/New York Times poll say race relations in the US are bad, the highest number since 1992.

6. Fox News host Shepard Smith apologized on-air on Monday after a colleague said he saw Baltimore police shoot a black man who was running away earlier that afternoon. The Baltimore Police Department immediately said the report wasn’t true. 

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