Five things PR pros need to know on Monday morning, 5.4.2015

GOP race heats up; McDonald's tries to revive business; The holiday you didn't know about

Three new candidates will enter the race for the 2016 Republican presidential nomination this week. Former Hewlett-Packard CEO Carly Fiorina and retired neurosurgeon Ben Carson are expected to make announcements on Monday. Mike Huckabee, the former Arkansas governor who ran for president in 2008, is expected to start his campaign on Tuesday. The three will join Ted Cruz, Rand Paul, and Marco Rubio as declared GOP candidates.

Two months after taking over the company, McDonald’s CEO Steve Easterbrook will unveil his strategy to revive the business. The fast-food giant has struggled to keep up with competition and changing tastes, and customer visits have declined. Last month McDonald’s said it would double its planned restaurant closures this year to about 700, and in December it began trimming its menu to make room for new offerings. The chain has also attempted to be healthier, with efforts such as revamping its grilled chicken recipe and curbing the use of antibiotics.

Dave Goldberg, CEO of SurveyMonkey and husband of Facebook COO Sheryl Sandberg, died suddenly on Friday night. Goldberg, 47, was a longtime Silicon Valley entrepreneur and had served as SurveyMonkey’s chief executive since 2009. The cause of death was unknown. Facebook CEO Mark Zuckerberg paid tribute to Goldberg in a post on the social network, urging people to share memories of him on his Facebook profile.

After abandoning its proposed $45 billion merger with Time Warner Cable, Comcast reported quarterly earnings that beat analysts’ expectations. Its total revenue rose 2.6% to $17.9 billion. For the first time, the company has about as many Internet as cable customers. PRWeek recently asked experts how a business can save face when a merger falls through.

May 4 is an unofficial holiday: Star Wars Day. Events celebrating the day are planned around the world, and companies such as Zulily and PlayStation are offering deals on Star Wars merchandise and games. UNICEF and Disney-owned Lucasfilm have also teamed up on a wearable power band that encourages fans to get moving and help children in need. The hashtag #StarWarsDay was trending on Twitter.

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