Six things PR pros need to know on Thursday morning, 4.30.2015

Bernie Sanders is running for president; Tesla set to reveal two batteries; NFL Draft gets underway.

Sen. Bernie Sanders (I-VT) entered the 2016 presidential race on Wednesday as the first challenger to Hillary Clinton for the Democratic nomination. Sanders announced his bid in an interview with the Associated Press. "People should not underestimate me," he told the AP. "I’ve run outside of the two-party system, defeating Democrats and Republicans, taking on big-money candidates." The independent senator has never been a registered member of the Democrats despite caucusing with the party in the Senate, and he calls himself a "democratic socialist." He will discuss his 2016 plans in a press conference on Thursday.

Tesla will unveil two batteries at a highly anticipated event today in Hawthorne, California. The first product will be a home battery that can power homes, and the second will be a "utility scale" battery for companies. Tesla board member Kimbal Musk claimed the new home battery could reduce consumers’ electricity bills by 25%.

Social media is abuzz as the 2015 NFL Draft gets underway today in Chicago, the first time since 1963 that it won’t be held in New York City. The draft will run through Saturday.

Anonymous messaging app Secret is shutting down. After months of slowing user growth, the startup, which went public last year, will close and return millions of dollars to investors. Co-founder David Byttow wrote in a post on Medium that he will help the core team find new roles. "Secret does not represent the vision I had when starting the company," he said. Meanwhile, rival app Whisper is thriving — it revealed this week that it has 10 million monthly users.

Re/code has four guesses as to which company could be looking to acquire enterprise software giant Salesforce: Google, IBM, Microsoft, or Oracle. Bloomberg reported on Wednesday that Salesforce had hired financial advisers to help it field takeover offers after being approached by a potential suitor.

More details have emerged about the Germanwings co-pilot who is believed to have deliberately crashed a plane last month. The US Federal Aviation Administration temporarily denied a pilot medical certificate to Andreas Lubitz in 2010, citing a "history of reactive depression." The FAA later reversed its decision.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.