He will start in May and work with Freuds’ existing clients including Diageo, PepsiCo, Warburtons, Mars and Compare The Market.
Pocock joins from entertainment marketing agency Propaganda GEM, where he is currently working as vice-president of global client services and UK managing director.
He previously headed up the global entertainment and lifestyle sponsorships team at Nokia and helped to create Sony Music’s brand partnerships team.
Andrew McGuiness, chief executive at Freuds, said: "Giles brings more than 15 years of experience in brand, entertainment and partnership marketing to Freuds. He is an impressive operator with huge knowledge and creative expertise at the cutting edge of marketing communications. We look forward to him joining the strong team here and building our offering in this area."