SINGAPORE - Publicis Groupe agency MSLGroup, appointed Wendy Loh as director of its corporate practice in Singapore.
Loh will oversee the development of communications strategies across a broad range of industries throughout Singapore and the region, according to the agency. She will also implement best practices from within the MSLGroup network.
She was most recently a vice president at Weber Shandwick in Singapore, and also spent a decade in China earlier in her career. She has held both in-house roles and agency positions in a number of international agencies, and worked in sectors including technology, finance, lifestyle and government in disciplines including corporate reputation management, internal communications, CSR, issues/crisis management and stakeholder outreach.
"MSLGroup stands apart from others in Asia with its focus on insights, transmedia creativity and engagement, gearing everything they do towards business impact for clients," Loh said. I am very energised by the potential and promise of my role against a backdrop of game-changing communications."
Added Kelvin Yeo, MD of MSLGroup in Singapore: "Wendy Loh’s experience and strong track record in providing strategic communications counsel, shaping corporate culture, driving performance and leading change make her the ideal choice to drive our corporate practice ahead.