'Ed Balls Day' increases shadow chancellor's profile ahead of general election

Ed Balls has become the third most talked about politician on Twitter thanks to the fourth anniversary, yesterday, of 'Ed Balls Day' when the shadow chancellor infamously tweeted his own name instead of typing it into the search box.

Ed Balls Day: Another social media win for Labour
Ed Balls Day: Another social media win for Labour

Over 10 per cent of tweets in the past 24 hours were about Balls, according to ElectUK, a tracking app by Tata Consultancy Services (TCS).

Most of the mentions (81.2 per cent) of Balls were neutral, compared with 13.1 per cent positive and 5.7 per cent negative.

Before the annual Ed Balls Day, the shadow chancellor was the ninth most mentioned MP, with 1.6 per cent of political tweets relating to him. Balls has now leapfrogged Nigel Farage and trails David Cameron (19.9 per cent) and Ed Miliband (24.9 per cent).

To celebrate, Twitter users came up with numerous memes and Balls even got in on the act.

He was a minute late in celebrating...

A montage included rebadging a Tube poster and the Hollywood hills:

Of course Hillary Clinton was not impressed:

We leave you with another gem from the man himself:

It remains to be seen whether Labour's social media advantage will help it to win seats on 7 May. PRWeek previously looked at whether the success of the #Milifandom would provide any real benefit to the party.

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