SodaStream appoints Mischief for UK comms following pitch

SodaStream, the fizzy drinks machine manufacturer, has handed its UK comms account to Mischief following a competitive pitch. The account was previously handled by Luchford.

SodaStream: looking to reposition as a premium sparkling-water brand
SodaStream: looking to reposition as a premium sparkling-water brand

Mischief will develop campaigns using the brand proposition of ‘Water Made Exciting’. The agency will also support SodaStream's repositioning as a premium sparkling-water brand.

Mischief will report to Fiona Hope, UK managing director, SodaStream. Hope said: "SodaStream has a great story and is riding a wave of growth in water consumption, so we were looking for a PR partner that can push boundaries to deliver creative and results that will drive business growth. Mischief is renowned for playing with the norm and the team fully understands what we’re trying to achieve."

Would you like to post a comment?

Please Sign in or register.