Phonak UK hands retained PR account to Otto Communications

Swiss hearing aid manufacturer Phonak has appointed Otto Communications as its retained PR agency for the UK. The agency takes over from Pegasus, which has held the account for the past seven years.

Otto Communications won the work following a competitive pitch. The London-based agency will run Phonak’s UK press office, support new product launches and corporate comms, but will focus primarily on driving awareness of Lyric, an invisible hearing aid that can be worn continuously for months at a time.

Pegasus won the account in 2007, taking over from Weber Shandwick. It is not known whether Pegasus repitched for the account this time round.

Karen Redfern, marketing director at Phonak UK, said: "Otto has a proven track record working with medical technology companies and, as we begin to tell our innovation story more broadly, we were also attracted to their experience and creativity in the consumer technology space." 

Shaun Wootton, co-founder at Otto added: "We’re honoured to be working with Phonak – a company we’ve admired for a long time. The company both looks back on 60 years of innovation and looks forward to leading its industry with breakthrough technologies such as the Lyric."

Otto Communications also works for clients including GE Healthcare and Acer.

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