Alexander PR was hired following a non-competitive pitch to deliver a 12-month campaign focusing on strategic partnerships in the areas of art, film, fashion and music, and luxury brands.
The agency has been briefed to promote the partnerships through events, influencer and celebrity engagement, and integrated media relations, and will target national press, lifestyle and luxury media titles in the UK and internationally.
In December last year, PRWeek wrote that Diffusion had been hired on a retained basis after it won a four-way pitch to handle the hotel's launch in South Kensington. The brief was to raise awareness of the hotel via events and press office activity. Diffusion was hired on a six-month basis with the option of it being extended.
Manhad Narula, founder of The Exhibitionist Hotel, said: "We now need to focus our efforts on communicating the hotel’s brand positioning in the arts and building a network of partnerships. We were impressed with Alexander PR’s network of contacts in this area and believe we’ve selected the agency whose specialist skills best suit our brief."
Adam Rutherford, director Alexander PR, added: "We’re connected, networked and well versed in delivering strategic partnerships at a premium level. This is an exciting opportunity to work with an hotel brand at its inception, amplifying the brand's positioning while utilising our network of relationships in art, music, film, fashion and the luxury sector."
The hotel has eight galleries offering up-and-coming and established artists to showcase their work.