Coyne taps former Reckitt Benckiser exec Leung to lead advertising

Leung serves in the new role of advertising account director at the firm.

PARSIPPANY, NJ: Coyne PR has appointed Matt Leung, former executive director of healthcare advertising at Reckitt Benckiser, to lead the firm’s advertising department.

Leung joined the agency in the newly created role of advertising account director last month. He reports to Coyne EVP Brad Buyce.

"Coyne is expanding and doesn’t want to just be known for PR," Leung explained. "It wants to be a fully integrated agency."

He is partnering with creative director Rob Schnapp, who joined the firm in late 2013. The two are leveraging a team of freelancers for now, but Leung said he will bring on full-time staffers as Coyne continues to add advertising work to its portfolio.

Coyne’s advertising clients include Proponent Federal Credit Union, Bimbo Bakeries, and DineTime restaurant management technology.

Leung said he wants to grow the department within Coyne so that it becomes "known for great advertising." He plans on expanding into ad assignments with the firm’s existing clients first.

Coyne reported a revenue increase of 14.8% to $23,010,000 last year, according to PRWeek’s 2015 Global Agency Business Report.

Leung left his role at Reckitt Benckiser at the end of 2014 after seven years with the company. He has been doing consulting work for the last few months, he said.

Prior to Reckitt Benckiser, Leung served as executive director of advertising services at Adams Respiratory Therapeutics for two years. Before that, he was VP and management supervisor at Torre Lazur McCann for two years.

He also previously worked at Anderson DDB, Euro RSCG, CommonHealth, Bates USA, and Young & Rubicam. Leung has managed a number of brands through the years, such as Band-Aid, M&M’s, Uncle Bens, and Palmolive.

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