Interviewed by PRWeek for Edelman’s regional profile in the Global Agency Business Report, Michael Stewart (pictured), president and CEO of the agency’s Europe & CIS region, hailed the "tremendous" impact of two acquisitions from 2014: Elan of France and Sweden’s Deportivo.
"We’ve got a couple more acquisitions this year and going into next year in the pipeline that we hope are going to be similar," he said.
Earlier this year Edelman announced plans to close its Russian operation, and Stewart suggested that scaling back could be replicated elsewhere.
"There are other markets where we’re saying, we’re going to focus and make it a bit more narrow, and others where we do think we need to be that big, integrated agency."
However, he revealed that Edelman secured the right of first refusal to buy its new Russian partner PRT, and would do so if there was "momentum".
Stewart also discussed the "structural" change across Europe that had seen clients consolidate their accounts into a smaller number of key countries.
PRWeek’s Global Agency Business Report features a huge range of insights, analysis and interviews from the biggest companies and the most influential people in international agency PR. It includes the annual table of the Top 150 UK agencies, as well as a global list.
Last week it was revealed that Edelman UK has overtaken Brunswick to become the UK's biggest PR agency by fee income. Lord Myners was also appointed as its UK chairman.