Five things PR pros need to know on Monday morning, 4.27.2015

Chipotle drops GMOs starting today; PRWeek's definitive guide to the PR industry; Pepsi to remove aspartame

1. Chipotle Mexican Grill will now serve only food that is free of genetically engineered ingredients. "This is another step toward the visions we have of changing the way people think about and eat fast food," Steve Ells, founder and co-chief executive of Chipotle, told the New York Times. In 2013, Chipotle was the first restaurant chain to indicate which items contained GMOs.

2. PRWeek provides the definitive guide to the state of the industry both in the US, UK, and Asia. Performance varied significantly across US firms, but two messages came across loud and clear: They are all fundamentally retooling for an integrated future and all entered 2015 with the wind in their sails. In the UK, Edelman has overtaken Brunswick at the top with fee income up 11 percent and hired Lord Myners as chairman.

3. In the face of consumers' health concerns regarding aspartame, Diet Pepsi will remove the ingredient from a number of its products beginning in August in favor of a blend of sucralose and acesulfame potassium. The move follows a decline in Diet Pepsi’s sales volume last year.

4. Broderick Johnson, the chairman of the My Brother's Keeper Task Force, will represent the Obama administration at today’s funeral for Freddie Gray. Johnson is also the Cabinet secretary. Gray died after sustaining serious spinal injuries while in the custody of Baltimore police.

5. Nepal’s devastating earthquake, which measured 7.8 on the Richter scale, has killed more than 3,300 people and the death toll is expected to rise as rescuers reach remote areas. A spokesman for India’s defense ministry, said on Twitter that Indian Air Force pilots had been flying rescue sorties over the country’s rugged terrain.


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