Mason Rose called in to handle UK PR for The Peninsula Hotels

The Hongkong and Shanghai Hotels, the parent company of The Peninsula Hotels, has appointed Mason Rose to raise the luxury hotel group's profile in Europe, following what is believed to have been a 10-way competitive pitch.

The Peninsula Hotels: Wants to raise its profile in Europe, including Paris
The Peninsula Hotels: Wants to raise its profile in Europe, including Paris
Mason Rose will handle media relations and a daily press office for 10 Peninsula Hotels, located in Hong Kong, Shanghai, Beijing, Tokyo, Bangkok, Manila, Paris, New York, Chicago and Los Angeles.

Peter C Borer, chief operating officer of The Peninsula Hotels, said: "We are excited to have Mason Rose as our partner in the UK. With its excellent reputation within the luxury hospitality industry, extensive little black book of contacts and a creative approach to public relations, Mason Rose was the perfect ally to communicate the heritage and progress of our family-controlled portfolio."

Tanya Rose, founder and chief executive officer of Mason Rose, said: "[We are] fortunate to work with some of the world’s most celebrated luxury properties in both a PR and sales capacity and The Peninsula Hotels is the perfect addition to our collection."

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