L'Oréal USA ups Maria Shriver's former comms head DiGirolamo to CCO

He reports to L'Oréal USA president and CEO Frédéric Rozé.

NEW YORK: L’Oréal USA has promoted Matthew DiGirolamo, Maria Shriver’s former communications director, to the role of CCO.

DiGirolamo stepped into the position in February, reporting to Frédéric Rozé, L'Oréal USA’s president and CEO, said Emily Stephens, corporate comms director for the company.

He succeeds Kristina Schake, who has recently joined the communications team behind Hillary Rodham Clinton’s presidential campaign.

As CCO, DiGirolamo is tasked with supporting the company’s business objectives by protecting and proactively building L’Oréal’s reputation in the US. He is responsible for increasing the visibility of its product innovations, scientific expertise, business success, leadership, and social contributions, according to his bio on the company’s website.

He directs the company’s comms strategy and oversees all internal and external communications functions.

DiGirolamo was not immediately available for comment.

He joined L’Oréal last January as VP of external communications. No one is replacing him in that role, Stephens said.

Lauren Buchman was also upped to assistant VP of external comms in March. Stephens said she was previously director of external communications.

Prior to joining L’Oréal, DiGirolamo served  as a Los Angeles-based consultant leading strategic communications initiatives for a range of high-profile clients and projects, including former California first lady Maria Shriver, The Shriver Report, Special Olympics, The Women's Conference, The California Endowment, US Green Building Council, and Live Earth, according to his bio on L’Oréal’s website.

L’Oréal USA has begun a formal review for its media planning and buying responsibilities for all US media, including search, social, and programmatic, said Nadine McHugh, the company’s SVP of omnimedia, strategic investments, and creative solutions, via email.

"This review is about finding passionate, innovative, and collaborative agency partners most attuned to L’Oréal’s culture and consumers and then working together to re-define the future of marketing," she said in the email.

The review is expected to wrap later this year, McHugh added.

L’Oréal USA’s public affairs group works with GMMB in Washington, DC, confirmed Stephens. She could not disclose if the review would affect existing relationships L’Oréal has with PR firms.

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