ST. LOUIS: The Emma L. Bowen Foundation has named FleishmanHillard as its AOR as part of a pro bono partnership with the goal of opening doors for people of color in media and public relations.
Fleishman will work on PR, social and digital media strategy, and content development as part of the relationship. Brand development and creative design help will come from a partnership with Quinn Fable Advertising, Fleishman said in a statement.
Fleishman will also work to expand the group’s sponsor list and provide perspective on race and its effect on media coverage and consumption in the US.
Mil Galvin, SVP and senior partner for talent development at Fleishman, said the partnership with the Bowen Foundation is "a nice complement" to the firm’s various diversity initiatives, "helping us to groom and develop successful people of color or even ambassadors for diversity."
"I think the industry overall has recognized that it has a long way to go in terms of identifying and attracting people of color to the communications industry," said Galvin, who added young people of color have been more likely to seek careers in other industries such as accounting or business.
"Now we’re getting them to talk about an industry that also has an impact on their daily lives," she explained. "They’re the ones who will be able to change the narrative or write the narrative as opposed to have it being written about them."
The PR Council, of which Fleishman CEO Dave Senay is the immediate past chairman, will also take on a role as a sponsor and partner of the Bowen Foundation, acting as a bridge between it and its more than 100 member agencies for internships and mentoring.
The Omnicom Group agency’s communications on behalf of the group will include education about opportunities and careers in the two industries and engaging corporations. The foundation has more than 40 sponsors, including OWN: The Oprah Winfrey Network, Univision, Warner Brothers, Comcast NBCUniversal, and HBO.
The Bowen Foundation’s four-year program helps students intern at its partner companies between their high-school and college graduations, according to the statement from Fleishman.
Mil Galvin, SVP and senior partner for talent development at Fleishman