Stagecoach appoints 10 Yetis PR for consumer-facing campaign

Stagecoach West, the bus operator servicing Gloucester, Cheltenham and North Bristol, has appointed 10 Yetis PR to develop a consumer campaign following a four-way pitch.

It is the first time the company has appointed a PR agency; the work was previously done in-house.

10 Yetis will develop a consumer-facing campaign to increase brand awareness through print and online coverage.

The brief is to position Stagecoach West as a vital part of the local community, introduce ‘non-believers’ to the modern-day bus service and highlight the benefits of commuting by bus as opposed to car. Other activities will focus on highlighting Stagecoach West’s charitable actions, launching new services and focusing on the recruitment drive within the company.

Andy Barr, head of 10 Yetis, said: "We’re confident that our PR campaign for Stagecoach West will generate the coverage required in order to challenge public perception and position bus travel as a viable commuting alternative."

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