Conservatives top 'Polifiller' manifesto check with 200 clichés

The Conservative Party's 'Big Society' mantra came out on top after Houston PR ran all available party manifestos through its 'automated political cliché removal tool'.

With 200 instances of political fluff and guff in their manifesto, the Conservatives led the pack by a wide margin. 

The Labour manifesto flagged up 58 clichés, while UKIP registered 51.

The Green Party manifesto contained 49 clichés, with Plaid Cymru on 48 and the Liberal Democrats on 44. The Scottish National Party has yet to publish its manifesto.

‘Long-term economic plan’ and ‘Big Society’ were among the most common jargon in the Tory manifesto, while the Labour manifesto often mentioned ‘those at the top’ and ‘balance the books’.

UKIP liked to talk about ‘real change’, ‘the people’, ‘foreign criminals’ and the ‘metropolitan elite’.

The Green Party opted for ‘long term plan’, ‘Westminster bubble’, ‘bottom up’ and ‘vested interests’ while Plaid Cymru preferred ‘the people’, ‘our people’ and ‘stand on their own two feet’.

The Liberal Democrats’ favourite buzzwords were ‘package of measures’, ‘those who need it’, ‘there is more to do’, and ‘a return to boom and bust’.

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