KINC called in to steer Dunlop Tyres rebrand

Dunlop Tyres has appointed KINC to support its new brand positioning strategy, following a competitive pitch.

The remit includes creating a performance-driven PR campaign in conjunction with current and new Dunlop sport ambassadors.

Kate Rock, consumer and brand PR manager at Dunlop Tyres, said: "The purpose of our campaign is to enhance our new brand platform and positioning. We have asked KINC to deliver a high-energy, performance-driven PR campaign, which highlights our success in motorsport as well as our technologically advanced nature. We are looking forward to developing a strong working relationship with the team at KINC and executing an innovative PR campaign."

Paul Knipe, managing director of KINC, said: "We’re super pleased to be working together with Dunlop on this project. The brief gave us loads of scope to develop a creative edge and we look forward to executing an exciting campaign."

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