Portland design firm Citizen hires Waggener Edstrom vet Moede as CEO

Moede joins Citizen after 20 years at Waggener Edstrom.

PORTLAND, OR: Design and technology agency Citizen has appointed Waggener Edstrom Communications veteran Jenny Moede as CEO, effective immediately.

Moede joins the firm’s existing executive team, which includes chief experience officer Sce Pike and chief strategy officer Piper Carr. Pike and Carr bought out the firm’s previous CEO Drew Klonsky, who departed last August, Moede confirmed.

For the past seven months, Moede has served as a strategic consultant to Citizen, working with Pike and Carr to lead the company through the CEO transition. The work she was doing in that role will be folded into her new position.

"We have big plans for how we are going to continue to build our relevance in the Internet of Things space – such as connected health, connected cars, and connected homes," Moede said. "I would love to see additional research being done on the way people use technology and the way it fits into our lives to make sure it is appropriate and functional and helps people make good decisions."

Moede has also served as interim executive director for Oregon Story Board, a nonprofit that supports the digital storytelling industry in Oregon, since last July.

She will remain at Oregon Story Board until the organization names her successor. The nonprofit is currently recruiting for the position.

Previously, Moede worked at Waggener Edstrom since 1994. She was named president for North America at the firm in mid-2012.

In May 2014, she took on a chief business development officer role before leaving the firm several months later. In that position, she oversaw the marketing and business development functions for Waggener Edstrom globally, as well as the firm’s creative and content strategy groups.

Last September, Citizen announced that it would become an employee-owned business. Moede said that move likely will not happen for at least two years.

"We are kicking that idea down the line a little ways," she said. "It will take a lot of planning and analysis, but we are considering that move as part of our future."

Citizen is currently looking for a director of business development, she added.

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