Nintendo UK appoints PrettyGreen as consumer PR agency

Nintendo UK has hired PrettyGreen, replacing 77PR, the consumer arm of Fishburn.

The pitch process was handled by agency-client intermediary AAR.

77PR won Nintendo's consumer account in 2013. PRWeek understands that Fishburn declined to repitch for the UK consumer work but will continue to hold the gaming company's EU and corporate account.

The pitch was overseen by Nintendo UK head of comms Jo Bartlett.

Nintendo was unable to comment at the time of going to press.

Would you like to post a comment?

Please Sign in or register.