RBS appoints David Wheldon as CMO from Barclays

He will oversee comms and corporate responsibility as well as brand and marketing for the bank.

EDINBURGH, SCOTLAND: The Royal Bank of Scotland has hired David Wheldon as CMO and a member of the executive committee – the first time the bank has appointed a marketer to its board.

Wheldon, who left Barclays last month after three years as head of brand, reputation, and citizenship, will join the bank in July.

He will replace director of communications Andrew McLaughlin.

Joining the executive committee, Wheldon will be responsible for all aspects of brand, marketing, communication, and corporate responsibility, reporting directly to RBS CEO Ross McEwan.

"The creation of this position sends a clear message about how we want to do business and backs up our intent to move the bank on to a new footing," said McEwan. "Last year, we set out on a clear path to make RBS the number one bank for customer service, trust, and advocacy and have already made progress in becoming a simpler and fairer bank that puts the needs of customers at the core of everything we do."

Prior to joining Barclays, Wheldon was global brand director for Vodafone and held senior roles at WPP and Coca-Cola.

As a result of his departure, Barclays said it is splitting his role in two. Diane Eshlemen, formerly on Barclays procurement team, will take the role of head of citizenship and reputation. Barclays is recruiting for a head of brand, insight, and sponsorship, a spokeswoman said.

This story originally appeared on Marketing.

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