Six things PR pros need to know on Friday morning, 4.10.2015

Hillary Clinton to reportedly launch campaign on Sunday; BuzzFeed accused of deleting post to satisfy sponsor; Why LinkedIn connected with Lynda.

1. Hillary Clinton will announce her second presidential bid on Sunday at noon via Twitter while on the way to Iowa, according to The Guardian. While barnstorming the early caucus state, her team will follow up with an email and video announcement, making her the first Democrat officially in the race.

Meanwhile, her husband, former President Bill Clinton, is pushing back against media reports saying he will take a smaller role in the campaign this time around due to his health.

2. BuzzFeed has been accused of pulling a post critical of advertiser Dove’s latest marketing campaign. While critics speculated it axed the blog to satisfy Dove and parent company Unilever, the website said the post didn’t meet its editorial and tone standards.

3. Mad Men actor Jon Hamm was arrested in connection with a violent hazing incident at the University of Texas in 1990, according to documents that emerged this week. He was never convicted, and a separate charge of assault against him was dismissed. The fraternity chapter was ultimately disbanded.

4. LinkedIn bought online education company Lynda for $1.5 billion on Thursday to get more college students using its website and also to create more returning visitors. It is LinkedIn’s first major acquisition since scooping up Bizo last summer for $175 million.

5. Twitter has eliminated 10,000 accounts for violent or threatening content or linking to ISIS-affiliated pages, it said on Thursday. Supporters of the extremist group threatened to kill company co-founder Jack Dorsey earlier this year.

6. EBay and PayPal will continue to work closely together on many levels even after they split up. For instance, 80% of gross merchandise sales made on eBay will still be routed through the payment service. PayPal is also beefing up its communications department amid the split. 

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