See.Saw bags 12-month retainer to relaunch Zeo

Premium soft drinks brand Zeo has awarded See.Saw Communications a 12-month retainer.

Zeo: See.Saw will manage the launch of the rebranded drinks range
Zeo: See.Saw will manage the launch of the rebranded drinks range

See.Saw emerged victorious in a four-way pitch, and its first task is to manage the launch of Zeo's rebranded, lightly carbonated drink. This is due to hit the shelves next month.

The brief will also include managing the press office, new product development and partnerships as well as Zeo’s influencer programme.

Chris Busher, marketing manager at Zeo, started his role in October 2014, and confirmed there was no agency in place at the time.

"We had a particular target audience in mind, but the brief was open-ended and See.Saw nailed it," he told PRWeek.

"See.Saw impressed us with its flexibility and creativity, which will make the tight budget work hard."

See.Saw launched in May 2014 and already has an impressive roster of clients including Häagen-Dazs, Nature Valley, Superbrands and Pioneer UK.

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