Libya taps Qorvis MSL for $1m PR account in US

The agency will help the Libyan embassy communicate with the White House and Capitol Hill.

Benghazi, Libya
Benghazi, Libya

WASHINGTON: The Embassy of Libya in the US has awarded Qorvis MSLGroup a contract worth more than $1 million to provide PR services.

The contract runs from March 20, 2015 through March 19, 2016. The agency will bill the embassy $50,000 for each of the first three months and then $100,000 for each of the remaining nine months.

The scope of Qorvis MSL’s work for Libya will include political advice and counsel, such as arranging regular briefings on Capitol Hill for Libyan officials and communicating with the White House; comms strategy and support, including media relations, message development, and op-eds; and government relations and lobbying. The goal is to "help ensure Libya’s messages reach the White House, the media, think tanks and the Hill," according to the contract.

The agency will report to Wafa Bugaighis, charge d'affaires at the embassy. A Qorvis representative was not immediately available for comment.  

Last year, the US government suspended all embassy operations in Libya and evacuated staff amid clashes between rival Libyan militias. The country continues to grapple with instability and violence from warring coalitions, and it is also dealing with the expansion of ISIS.   

In December 2013, Qorvis signed a contract with the Embassy of the People’s Republic of China to the United States for media relations. The work, which ran through February 13 of this year, included communications services such as public diplomacy, monitoring, and training.

Last year, Publicis Groupe acquired Qorvis Communications and merged it into the MSLGroup network.

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