PR Rundown, 4.8.2015: C&W launches strategic consulting group with Beattie at helm

And news from W2O Group, DKC, and Business Wire.

NEW YORK: Cohn & Wolfe has launched a strategic consulting unit, led by former global corporate practice leader Geoff Beattie. The group’s services include market proposition and positioning, employee change management, and brand strategy consulting.

DETROIT: DTE Energy has named Paula Silver as VP of corporate communications, effective on Wednesday. She is reporting to Dave Meador, vice chairman and chief administrative officer, and is responsible for strategic planning and oversight of comms, including advertising, sponsorships, brand management, digital, media relations, and marketing.

SAN FRANCISCO: W2O Group has hired Dorinda Marticorena as MD and leader of its new entertainment practice, also responsible for building a multicultural marketing service and expanding the firm’s Los Angeles footprint. She was most recently SVP of worldwide marketing and new technology for Warner Bros. Home Entertainment.

NEW YORK: DKC has named Kristin Boehm as director of its DKC Connect digital division. Previously, she was deputy editor and director of news and engagement for

WASHINGTON: The Department of Health and Human Services has hired Kevin Griffis as its top public affairs adviser, according to The Hill. He is currently acting assistant secretary for public affairs, reporting to HHS Secretary Sylvia Mathews Burwell.

SAN FRANCISCO: Business Wire has hired Lia Hanson as regional manager of the San Francisco Bay Area, overseeing sales strategy and client management for the San Francisco and Silicon Valley regions. It also promoted Loredana Dailey to regional manager in its Phoenix office.

NEW YORK: Select Art Fair has hired Issa PR to help it launch during the Frieze Art Festival in May. The firm will handle event management and support event sponsorships, as well as PR for Select.  

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