BitTorrent promotes Averill to VP of global communications, brand

Christian Averill has worked at the company since November 2012.

BitTorrent's Christian Averill
BitTorrent's Christian Averill

SAN FRANCISCO: Software company BitTorrent has upped Christian Averill to VP of global communications and brand, the company said Wednesday.

BitTorrent promoted Averill into the newly created position at the start of April, and he reports to CMO Jascha Kaykas-Wolff. He has seven direct reports.

He will continue to manage brand awareness and education campaigns focused on BitTorrent technology and the company’s mission. Averill will also oversee product interactions, based on BitTorrent’s core values of distributed technology, user control, and an open Internet, the company said in a statement.

"My efforts will be focused on having our brands such as Bundle and Sync stand on their own and have a strong mind share in the market," he said.

BitTorrent creates technologies and software based on distributed technology. The peer-to-peer file-sharing protocol is used to send and receive large quantities of data over the Internet.

Averill has worked at BitTorrent since November 2012 as director of communications. He has helped the company launch products including content-distribution platform Bundle and file-syncing app Sync.

He joined BitTorrent after four years serving as SVP at High Road Communications.

Before that, Averill spent six years as an SVP for youth and mobile marketing at FleishmanHillard, focusing on consumer brand and technology. He also supported the rollout of Fleishman’s digital and social media programs and developed a video game practice at the firm. Averill has also worked at Text 100.

This article was updated at 3:45pm ET with comment from Averill.

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