Former McDonald's comms exec Danya Proud leaves Zeno Group

Before taking a role at Zeno seven months ago, she held international comms roles at McDonald's.

CHICAGO: Danya Proud, who previously spent eight years on the McDonald’s communications team, has stepped down from her SVP role at Zeno Group after just seven months.

Proud joined Zeno last September in Chicago, the firm’s largest office, after serving as director of corporate relations for McDonald’s across Asia-Pacific, the Middle East, and Africa. She reported to Grant Deady, MD of Chicago and chief culture officer at Zeno.

"While I certainly appreciate the opportunity afforded to me at Zeno and the experiences I had, it's time for me to press reset," explained Proud, via email.

She added that she wants to explore new opportunities, and said her passions have changed since returning from Asia while working for McDonald’s.

Proud is not writing off another job in communications, but she noted she has various interests and the PR industry is changing. In her next chapter, she wants to take her experiences and apply them to a new challenge or environment.

"I want to work smarter and have more flexibility to have time for myself," explained Proud. "As a single female executive, not married, no kids – work-life balance is important to me. And not something I have been able to find in my last two roles."

Prior to working in Asia for McDonald’s from 2013 to 2014, Proud served as director of external communications for the fast-food giant in the US for nearly two years. She has also held roles at the company including senior manager of US media relations and manager of US media relations, according to her LinkedIn account.

Before McDonald’s, Proud worked at GolinHarris in Chicago and Carlman Booker Reis Public Relations in Orlando, Florida. She worked on the McDonald’s account during her time at Golin, according to LinkedIn.

"We appreciate the contributions [Proud] made to Zeno, and we wish her well in future endeavors," said Barby Siegel, CEO of Zeno Group, in a statement.

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