New York seeks firm to handle eight-figure marketing budget

BBDO is the incumbent on the account.

NEW YORK: New York State’s Empire State Development is soliciting requests for qualifications ahead of a competitive bid for its $50-75 million economic development marketing budget.

According to documents released Monday, the eight-figure marketing budget is for "programs related to economic development, which includes business attraction, retention and expansion, and tourism promotion."

Incumbent BBDO’s contract is up on November 30, 2015. The agency plans to submit to the RFQ, said Roy Elvove, EVP and director of worldwide communications for BBDO.

The RFQ allows Empire State Development to target six firms to "submit a formal proposal including creative work and media plans."

Services expected on the account include market research, marketing strategy, creative and production for broadcast and print, digital, social marketing, media planning and buying, event marketing, CRM, website creation, and budget management. Some of the requirements for the RFQ, as stated in the document, are credentials, experience and work samples, "fully-loaded" hourly rates, references, and forms related to state finance laws.

Among the past marketing campaigns are Start-Up NY and State of Opportunity. Its tourism work is better known by the I Love NY effort, the document states. In January, incumbent firm Finn Partners won the I Love New York tourism PR account worth $600,000 annually.

Firms must respond to the RFQ by April 27, and questions are due by April 14. Empire State Development will reveal which six firms are selected to move forward on May 18.

Empire State Development representatives were not immediately available for comment.

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