Kraft Foods ups Dyer to corporate affairs head

Russ Dyer took on the role right before Kraft announced its merger with Heinz.

Russ Dyer
Russ Dyer

CHICAGO: Kraft Foods has promoted senior director Russ Dyer to VP of corporate affairs.

Dyer took on the new role in mid-March, right before Kraft announced its plan to merge with Heinz and create the fifth-largest food and drinks company in the world. Kraft and Heinz representatives told PRWeek last month that they won’t know whether the merger will affect in-house or external communications relationships until the deal is finalized.

Kraft and Heinz also said at the time that the merger would result in more spending on marketing and innovation.

As head of corporate affairs, Dyer will report to Kim Rucker, EVP of corporate and legal affairs, general counsel, and corporate secretary, confirmed a Kraft representative. Prior to the Kraft-Mondelez split in 2011, corporate affairs staffers reported into one person, but recently, brand and corporate communications were separate, the rep confirmed. With Dyer's new role, both brand and corporate comms staffers will report to him under corporate affairs.

Further information on the new role was not disclosed.

Dyer is responsible for external and internal communications for the company and its $18 billion portfolio of brands, according to his LinkedIn profile.

He joined Kraft in 2012 as associate director of corporate affairs. The company promoted him to director of the department the following year, and then to senior director in 2014.

Before Kraft, Dyer worked at Weber Shandwick as a director for nearly seven years. He also previously served as pre-conveyance communications manager at HomeSource Real Estate Asset Management.

At the end of last year, Kraft decided to retain all 12 of its PR firms in North America despite firing most of its advertising agencies.

This story was updated on April 7 to clarify reporting structure.

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