Five things PR pros need to know on Wednesday morning, 4.1.2015

Tech companies lead the way on April Fools' Day; Walmart to Arkansas governor: veto religious freedom bill; GoDaddy grows up.

1. Consumer tech giants are getting the most mileage out of April Fools’ Day. Google has received kudos this week for turning Google Maps into a tribute to Pac-Man. Here’s a quick roundup of how other technology blue chips are teasing customers.

T-Mobile adds the dog, cat, and fish to the family plan.
Samsung sharpens the Galaxy 6 for chefs amid rave reviews for the device.
Microsoft turns back the clock with MS-DOS Mobile.
Sony’s Playstation takes immersive gaming to a new level.
Netflix encourages viewers to binge-watch responsibly.
Groupon helps users hail cabs driven by cats.

2. Walmart took a stand on Tuesday evening against a religious freedom law passed by Arkansas’ legislature earlier in the day, very similar to that enacted by Indiana last month. The world’s largest retailer, which is based in Bentonville, AK, has encouraged Governor Asa Hutchinson to veto the bill.

Meanwhile, Indianapolis’ tourism organization is going out of its way to show gay and lesbian visitors that they’re welcome in the city. Indiana Governor Mike Pence blamed the media for misrepresenting the law and demanded lawmakers send him a fix this week with built-in protections for LGBT citizens.

3. GoDaddy is trying to grow up from its bad boy reputation as it goes public, turning to professionals instead of scantily clad models to vouch for the company. GoDaddy has raised $460 million through the IPO after its stock was priced above the targeted range.

4. Not an April Fools’ Day joke: Twitter is experimenting with ads inside users’ profiles. Small bumpers will set the ads apart from other tweets in a user’s stream, and they’ll be labelled "suggested by Twitter."

5. Procter & Gamble has sold the US business of Vick’s VapoStream to Helen of Troy as it continues to shed brands. The business unit had revenue of about $10 million in 2014, according to The Wall Street Journal. 

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