The Licktators hires Golden Goose to manage retained PR account

Independent ice cream company The Licktators has appointed Golden Goose to handle its retained PR account.

Vice Cream: Ice cream flavour launched for Valentine's Day
Vice Cream: Ice cream flavour launched for Valentine's Day

The London-based brand has created flavours including Doughnut Disturb, Marshmallow Law and popcorn ice cream Jiggy Pop.

Golden Goose has been appointed following the launch of the brand’s latest flavour, Vice Cream, for Valentine’s Day. To launch the women-only chocolate Viagra ice cream, Golden Goose partnered with London’s Le Peep Boutique for a media event and short film.

Golden Goose will provide PR and social media support for further Licktators product launches and calendar events.
 
The Licktators founder Matt O’Connor said: "The team at Golden Goose PR are the ideal combination of creativity and contacts for us. We were seriously impressed with the results they whipped up for Vice Cream and we want more of the same."

Golden Goose PR MD, Miki Haines-Sanger, added: "The Licktators has genuinely shaken up the dessert market. It’s so satisfying to be working with such a bold and innovative brand, and we can’t wait to get stuck into more fun campaigns with it."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.