Association of Dogs and Cats Homes drafts in Pegasus

Pegasus has been appointed to handle comms for the Association of Dogs and Cats Homes (ADCH) during 2015, following a competitive pitch against four other agencies.

ADCH is a not-for-profit membership organisation that promotes best practice in animal welfare for dogs and cats homes.

Pegasus’ dedicated animal health team will help ADCH communicate its newly launched code of practice to members.

The agency will also assist with the stakeholder outreach programme, which communicates to people involved in running cats and dogs homes such as charities, cat and dog shelters, vets and local councils.

Heidi Bruckland, senior account director at Pegasus, said: "There are around 250,000 pets that come into rescue centres each year so the scale of the task to promote best practice for ADCH is vast. Our approach was based on gathering stakeholder insights from across the animal health and welfare sector to demonstrate how we can help ADCH introduce the new code and benefits of membership in a proactive, engaging and most importantly positive way."

Steve Goody, vice-chairman of ADCH and deputy chief executive at animal charity Blue Cross, said: "The agency’s impressive experience in animal health and veterinary medicine will prove invaluable in enabling us to communicate the importance of the new code and the support that is on offer."

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