Seven things PR pros need to know on Tuesday morning, 3.31.2015

'Daily Show' heir apparent already under fire; Indiana media calls out state "religious freedom" law; Heineken reorganizes top marketing, sales jobs.

Trevor Noah and current 'Daily Show' host Jon Stewart.
Trevor Noah and current 'Daily Show' host Jon Stewart.

1. The Daily Show heir apparent Trevor Noah is being accused of anti-semitism after a number of old jokes he made on Twitter surfaced since he was named the show’s new host, replacing Jon Stewart. He’s also catching flack for jokes he made on the platform about gays and lesbians.


2. Indiana’s largest newspaper, The Indianapolis Star, ran a striking front-page editorial on Tuesday calling for state officials to fix its widely panned "religious freedom" law amid growing criticism from the local and national business communities. Elected officials say they’re on the case. FiveThirtyEight looks at whether boycotts by corporations and celebrities actually make a difference.


3. Heineken is shuffling its corporate ranks after reporting its poorest revenue growth in seven years. It will eliminate the global chief strategy officer role and combine the CMO and chief sales officer positions as the chief commercial officer. Stacey Tank, SVP and chief corporate relations officer at Heineken USA, left the beer company to lead communications and external affairs at The Home Depot last month.

4. Hillary Clinton used an iPad for official business while serving as secretary of state, according to an investigation by the Associated Press. The former first lady had argued that one reason she used a home-brewed server was so she could use one device, a BlackBerry, during her tenure leading the State Department.

5. Starbucks and Danone are rolling out a smoothie line on Tuesday at 4,300 locations mostly on the West Coast. The coffee chain is trying to double its food sales. The 16-ounce smoothies will go for $5.95 and come in three flavors.

6. Car companies that advertised during the NCAA Tournament’s Sweet 16 and Elite 8 rounds saw a "brand lift" of nearly 60%, according to video ad agency Extreme Reach. The firm asked 200,000 people how likely they were to purchase an automobile.

7. McDonald’s will start to test all-day breakfast at some southern California locations next month. February was the fast-food giant’s second straight month of sliding same-store sales. Bridget Coffing, SVP and CCO at the chain, is planning to retire after three decades there, she said last week. 

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