Five things PR pros need to know on Friday morning, 3.27.2015

Information trickles out from Germanwings investigation; AMC markets 'Mad Men' final season to marketers; Banks want Elizabeth Warren to tone it down.

1. Information is trickling out about the tragic Tuesday morning crash of a Germanwings flight in southern France. Germany’s Federal Aviation Office said co-pilot Andreas Lubitz, who has been blamed for intentionally scuttling the plane, had a medical condition, but is not releasing specifics. Likewise, German police said they found an item of interest in Lubitz’s home, but aren't saying much else.

With airline standards for mental-health screenings and how many people are required to be in the cockpit at once under scrutiny, crisis communications experts told PRWeek on Thursday that Lufthansa’s CEO needs to do more to reassure the public that flying on his airline is safe.

Update: Lufthansa and other German airlines adopted the "two person cockpit rule" on Friday.



2. AMC is focusing on marketers as part of its push for the second half of the final season of Mad Men. One part of the initiative is Mad Men-themed lunches, though of course participants can’t hit the sauce at mid-day like the 1960s, as well as the "Don Draper bench" outside the Time-Life building.

3. Major banks are threatening to stop donations to Senate Democrats if Sen. Elizabeth Warren (D-MA) doesn’t tone down her broadsides against the financial institutions. Representatives from Bank of America, Goldman Sachs, JPMorgan, and Citi, among others, have talked about ways to get Warren and Sen. Sherrod Brown (D-OH) to tone down their criticism.

4. The official NCAA March Madness Twitter account scolded users for spelling the name of University of Wisconsin forward Sam Dekker as "Decker" on Thursday night. Dekker had 23 points and 10 rebounds as the Badgers held off the University of North Carolina.


5. Analysts and investors have an eye on BlackBerry’s fourth-quarter earnings release on Friday morning. The quarterly and yearly results are being seen as a report card on CEO John Chen’s turnaround plans for the mobile-device maker.

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