LOS ANGELES: Allison+Partners has brought on former Burson-Marsteller MD Carline Jorgensen to serve as GM of the firm’s Los Angeles office.
Jorgensen, who worked at Burson from 2010 to 2013, is reporting to Allison senior partner and Western region leader Phil Carpenter. She succeeds partner Larry Krutchik, who is transitioning to oversee the agency’s public affairs business on the West Coast, including work for Los Angeles County and the California Tobacco Control Program.
Jorgensen’s tasks include new business development, client counsel, and recruiting talent across sectors such as public affairs, consumer, corporate, technology, and entertainment, she said. She added that she plans on expanding relationships with existing clients and going after new business in areas including consumer tech, entertainment, and financial services.
Additionally, Jorgensen said she wants to strengthen Allison’s offering throughout California by partnering with the firm’s operations in San Diego, Silicon Valley, and San Francisco.
She said she was attracted to the agency because of its unique culture.
"Allison is the perfect mix between having a global footprint and large agency capability, but the small boutique agency feel," she explained.
For the last year, Jorgensen served as a freelance brand marketing and communications consultant.
During her time at Burson, she led the consumer brand marketing practice and managed the global accounts for Oakley and Sterling Jewelers’ Kay and Jared brands. She also served as the US lead for Huawei and West Coast head for Ford’s Lincoln brand.
Before Burson, Jorgensen founded Kaplan Communications in LA, which worked with clients such as American Express, HBO, and Cox Interactive Media. She also previously spent three years working on healthcare accounts at Porter Novelli.
Last week, Allison+Partners received honorable mention for Agency of the Year at the PRWeek Awards. The firm also won Midsize PR Agency of the Year.