NEW YORK: Golin has brought on 18-year FleishmanHillard veteran Dawn Langeland as deputy MD of New York and head of the office’s consumer practice and its catalyst and creator groups.
Langeland, most recently senior partner and global consumer products sector lead at Fleishman, will start in the new role on April 6. She will report to Matt Neale, co-president of New York and president of EMEA.
The catalyst and creator groups are two units developed as part of Golin’s g4 reorganization put into place in 2011.
Langeland’s main tasks will include overseeing client service, implementing creative work, and strengthening Golin’s presence in New York, the firm said in a statement.
Neale said he was impressed by Langeland’s experience at Fleishman over the last 18 years, in which she rose from a mid-level position to a global role. He added that seeing someone stay at one organization and build it up for that many years is rare in the industry today.
After meeting Langeland, Neale slowly built this new role around her to "allow her to come here and shine and help us in our ambition of ultimately taking what is a strong office and making it the best in the country in the next three to five years," he said.
Neale added that he sees opportunity for the consumer sector in New York to expand into more beauty and personal care work, which are two areas of strength for Langeland.
Fleishman promoted Langeland to her most recent global role last October after overseeing the consumer products sector for the Americas since April 2014, according to her LinkedIn profile.
She held roles at the Omnicom Group firm including managing supervisor, VP, and SVP, and worked across industries such as CPG, food and beverage, healthcare, travel and tourism, and government relations.
"While we don’t look forward to competing against Dawn, we look forward to her eventual return," said Bill Power, global head of the brand marketing practice at Fleishman. "Until then, we have a deep consumer bench and strong regional leadership across FleishmanHillard’s network, and will take our time filling her very big shoes."
Previously, Langeland was at DeVries Global and Rubenstein Communications.
She has worked with clients such as L’Oreal USA, Hyatt Hotels, Perdue, Nike, and Procter & Gamble throughout her career.
This article was updated with comment from Golin and Fleishman.