WASHINGTON: Burson-Marsteller has named Jon Wentzel, former EVP of corporate and public affairs lead for Ogilvy Public Relations’ West region, as EVP and US chief client officer, the firm said on Tuesday morning.
He will report to US CEO Michael Law, who also previously worked at Ogilvy. Wentzel will work to develop client relationships, ensure access to Burson services, and implement best practices in client service.
Wentzel noted that the firm has had a global chief client officer for some time – Pat Ford is serving in that role – but his position is new in the US. Wentzel will be based in Washington, DC.
"It’s really about working with the US leadership team and the account leads to pull together and enhance what Burson-Marsteller is already doing in client services," he explained. Wentzel added that it will also include "making sure clients are evolving [and] that Burson-Marsteller is evolving with them."
In between roles at Ogilvy PR – Wentzel worked at the firm in San Francisco and Washington, DC, in its public affairs practice – he served as communications director for the Council for Affordable Quality Health Care.
"[Wentzel] had a wonderful 20-year career with Ogilvy," said Ogilvy PR North America CEO Robert Mathias, in an emailed statement. "We wish him only the very best as he stretches his wings with our sister agency."
Ogilvy does not plan to replace him, Mathias added.
In January, Burson Southwest US market leader Matt Burns left the firm to rejoin UnitedHealthcare Medicare as its head of communications.
Burson also appointed Terri-Helen Gaynor as its Asia-Pacific CEO early this year to replace Ford in that role, though he is continuing to serve as worldwide vice chair and chief client officer and held the position of regional chair during a transition period.
This story was updated on March 24 with comment from Mathias.