Beattie wins Biffa waste management brief

Beattie Communications has won the PR brief for waste management and recycling business Biffa after a competitive pitch again three other agencies.

The agency has been appointed to build the brand’s corporate profile and educate businesses across a variety of industry sectors on issues such as responsible waste management.

Rachel Gladwin, head of Beattie North, said: "Our role is to use the power of Biffa to educate the UK on the responsible approach to managing waste.

"Biffa’s broad range of services, from creating energy from waste at Europe’s largest anaerobic digestion plant to its cutting-edge waste recycling facilities, means we have a lot to get our teeth stuck into."

Fran Tansley, Biffa head of brand, said: "As a business with multiple divisions across many different commercial sectors, we needed an experienced team that would be agile and dynamic in its approach."

Biffa is the UK’s leading integrated waste management business, providing collection, treatment, recycling and technologically driven energy generation services.

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