WASHINGTON: Ford Motor Company has appointed Mike Moran, a 31-year comms veteran at the automaker, to serve as global news manager, effective April 1.
Moran, who will report to global corporate communications director Susan Krusel, will lead global corporate comms strategies and storytelling in the areas of finance, legal, purchasing, HR, manufacturing, and labor areas. He will also work with the consumer and broadcast channel teams, according to a memo sent to Ford employees from Ray Day, group VP of comms at the automaker.
Five staffers will report to Moran, who has served as central region communications manager at the company since 2001.
Moran said Ford’s efforts to reach media and consumers directly through storytelling are "where the game is for success in business."
His years at the company have allowed him to develop an understanding of the company’s strengths across the board, he added.
"It really is a great opportunity at Ford to get to know and work with our leaders in those areas [of expertise] – our engineers, researchers, and marketers – and get to know the inner workings of the company so you can do some excellent storytelling," explained Moran.
In 1984, Moran joined Ford as a communications executive, rising through the ranks to national public affairs director in 1998 and international public affairs director in 2000, according to his LinkedIn profile.
Additionally, the roles of Bill Collins and Debra Hotaling, the US East and West regional communications managers, respectively, have expanded to the entirety of the US market, the memo stated. The Midwest has been added to Collins’ scope of work, while Hotaling will now also oversee Texas.