Grayling Oman will be based in Muscat and will provide comms and digital marketing services to local and international organisations operating in the Sultanate.
The Muscat office will co-ordinate with the agency’s other Middle East consultancy teams in Abu Dhabi, Doha and Dubai. It will be overseen by Loretta Ahmed, Grayling’s CEO for Middle East, Turkey and Africa.
Lord Chadlington, Huntsworth CEO and Grayling chairman, said: "Our new Oman operation will help us provide a more comprehensive offering to clients across the Middle East and to international clients with growing needs in one of the most interesting countries in the region."
Al Reem Creative is a media company trading as Brand Infiniti. Sheikh Khalid Al Wahaibi, chairman of Brand Infiniti, said: "We aim to help companies and government harness new visual technologies, so that they can connect with their stakeholders and customers in more exciting, compelling and memorable ways.
"A key objective for us is to also develop local talent here in Oman and we have an active programme to engage, encourage and employ Omanis with a passion for the creative industry."